The current project was born out of a series discussions held at MezhyhiryaFest, an annual investigative journalism conference organized by MDF
. Each year the time spent looking at how to make investigative media sustainable grew, but the answers would keep leading back to a common problem – we are told to try everything but are limited by time and resources.
We looked for research on operating model effectiveness and how to prioritize efforts but didn't find much. That's why we decided to launch this study – working with media across Europe to understand how they work and what challenges they run into. We aim to build on it, diving deeper into the mechanics to truly understand how media can succeed in a digital world.